South Korea
Seoul moves block to block in style codes the way Tokyo does — Hannam-dong is quiet luxury and minimalist tailoring, Seongsu is industrial-creative streetwear, Gangnam reads polished K-fashion magazine, Hongdae is loud youth culture. Summer is two distinct seasons inside one calendar: late-June through mid-July is *Jangma* (장마), the Korean monsoon rainy season with 13+ rain days and 414mm of rainfall, and August is humid 30°C / 86°F+ heat with sudden afternoon downpours. AC inside cafés and subways runs aggressive (16-18°C / 61-64°F; a thin layer in the bag is a Seoul daily essential. Korean style favors precision — clean color blocking, structured tailoring, sneakers selected with care — over casual ease.